EdTech has been in our focus for a while. With investments in Brainly, LinguaLeo and Dnevnik as well as exited investment from Schoolmint and Profi (which started as tutoring marketplace), we continue to look into this segment. Since acquiring audience is massively important for education startups, I've decided to put together a list of European champions ranked by their web site traffic, here they are:
- Brainly.co (Krakow, Poland) is social learning network for students and teachers. The company was born in Krakow, Poland and is operating now in over 35 countries. User engagement is largely driven by gamification techniques and the number of active users surpassed 100 million mark in 2017. Brainly is backed by a group of international investors including Point Nine Capital, Runa Capital, General Catalyst, Kulczyk Investments and Naspers.
- Openclassrooms.com, (Paris, France) offers variety of online courses and is a clear leader in Francophone countries, recently expanded to also provide courses in English. These funds have backed the company with almost $70M investment: Alven Capital, BPIFrance, Citizen Capital, General Atlantic.
- Memrise.com (London, UK) is great when it comes to flashcards. 200 pairs of language pairs available from community generated courses, but not only that. You can learn concepts from Biology, Chemistry, Engineering, Math, Physics and more. Bonus: the company is founded by Ed Cooke, a Grand Master of Memory, and Memrise is using best memory techniques to optimise learning! A Techstars program graduate the company is also funded by Balderton Capital and Avalon Ventures.
- Lingualeo.com (Moscow, Russia) is a service tailored for English learners combing interactive exercises with hundreds of thousands of audiobooks, movies, and songs integrated into the learning process. It will create an individual plan for you based on online placement test and track your progress. Investors of LinguaLeo are Runa Capital, Altair Capital, SDVentures and 500 Startups.
- Dnevnik.ru (Saint Petersburg, Russia) is a school automation platform, combining children progress cards and communication channel between over 7 million learners, their parents and teachers. The company is backed by Prostor Capital and Runa Capital.
- Babbel.com (Berlin, Germany) is an app that can help you learn 14 different languages. Courses are available for any level, as well as aiming at particular audiences. Investors: Kizoo, NGP Capital, Rev, IBB, Scottish Equity Partners.
- Bitdegree.org (Kaunas, Lithuania) is a new entrant on this market. Just launched in 2017 the company has already climbed up to the top by offering unique blockchain-based scholarship system. And naturally they've funded the business through a $22M ICO.
- Alison.com (Galway, Ireland) offers free online courses from the world's leading experts and counts over 12 million learners and over 1.5 million graduates. Alison was founded by a social entrepreneur Mike Feerick who previously founded Yac, Advanced Learning and Ireland Reaching Out.
- Skyeng.ru (Moscow, Russia) is unique in this list in a sense that it offers English courses one-on-one with a tutor on top of its online platform, reinforced with tons of learning materials. Among this list of companies Skyeng is a champion in user engagement. On average visitor spends almost 17 minutes per session on Skyeng. The company was funded by management and raised institutional money from Baring Vostok Capital.
- Jellynote.com (Paris, France) is a top destination for music notes, tabs and chords for over a million musicians. Those still learning to play will find inspirational and tutorial videos on this resource. Incubated by Paris-based NUMA accelerator with funding from Wellington Partners and Partech Jellynote is the only music-learning app which has made it to the top 10 of our European EdTech startup list.
Now a few words on the selection criteria. The companies I've picked were founded in the past 10 years, and had at least 10 employees. Then the companies have been ordered according to their web traffic rank. I used data from Crunchbase and Alexa to compile the list. If you believe that I missed something important please send me an email.