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AnyRoad

Experience relationship management (ERM) platform that enables global brands to properly measure, scale, and implement their experiential marketing campaigns. It helps companies create brand loyalty, change consumer behavior, and better understand their brand associations.

Milestones

2013
Founded by Jonathan and Daniel
2015
Pre-Seed round led by NFX and Visionnaire Ventures
2017
Seed round led by Precursor Ventures and Rally Ventures
2019
$9.2M Series A round led by Andreessen Horowitz
2021
$10M Series A extension led by Runa Capital and Andreessen Horowitz

Twitter (@anyroad)

03 Dec 2021

With experiences driving foot traffic to stores, a good metric for retailers looking to understand the value of these visitors is Shopper Yield. 🛍 Check out our latest post, explaining what is Shopper Yield and how to use it! 💥👀#retail #experiential anyroad.com/blog/what-is-s…

24 Nov 2021

This holiday season, @saks is personalizing the shopper experience and engaging consumers by leaning on its network of fashion and beauty experts. 🛍🙌 #brandloyalty #customerloyalty #experientialmarketing glossy.co/fashion/saks-e…

23 Nov 2021

Here is why building brand loyalty is key for retail brands this holiday season. 🔑 🎁 #customerloyalty #brandloyalty #experientialmarketing mckinsey.com/business-funct…

Website

Key locations

  • San Francisco, USA

Runa invested

  • Mar 2021

Themes