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Ecwid is an e-commerce platform that enables individuals and businesses to add a full-featured store to any existing website, while preserving its design. It can be integrated into any online website, mobile site or social network. Compatible with any existing site and payment system, Ecwid helps merchants converge their offline and online sales through its POS and mobile POS integration, so they can sell their products anywhere, at any time, and from any device.

In May 2020 Ecwid raised $42M from a syndicate of US Private Equity firms Morgan Stanley and PeakSpan. It was not only an exit for Runa but also a memorable milestone in the 9-year joint journey. Our partner Dmitry Chikhachev reflected on this investment and shared his vision of this story — from its inception to the successful exit and even more.


Founded by Ruslan & Yury
$1.5M Series A round from Runa Capital
$5M Series B round led by iTech Capital
$42M round from Morgan Stanley Expansion Capital and PeakSpan Capital. Exit for Runa Capital

Twitter (@ecwid)

19 Sep 2020

First timers, don't hesitate to set up your store! We've got you đź’Ş

18 Sep 2020

One of the easiest, most profitable and overlooked marketing strategies is email. Learn how you can make the most of it with our integration with Mailchimp, a powerful and easy-to-use email marketing platform.…

16 Sep 2020

What do you think of our new local delivery tool? Map out your delivery zones by any area you want – city, street or even a building! It's that easy! Learn more:…


Key locations

  • Encinitas, CA, USA
  • Ulyanovsk, Russia

Runa invested

  • Oct 2011


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